About this document
Understanding Market Segmentation Strategies by sachinerngd is a document available to read on EtoBox.
Market segmentation is the process of dividing a broad market into distinct groups of consumers with similar needs and wants. It involves various segmentation methods, including geographic, demographic, psychographic, and behavioral factors, to identify and target specific consumer segments effectively. The VALS framework is a notable psychographic tool that categorizes consumers based on their motivations and resources.
- Author
- sachinerngd
- Language
- EN