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Consumer Behavior for Luxury Brands in India by saahirag is a document available to read on EtoBox.
What is Consumer Behavior for Luxury Brands in India about?
The study investigates the factors influencing consumer behavior towards luxury brands in India, highlighting the impact of social, cultural, economic, and psychological aspects. Key findings indicate that social and cultural influences, income and economic factors, brand image, and social media presence significantly shape consumer purchasing decisions. The research, based on a sample of 283 respondents, emphasizes the importance of understanding these factors for effective marketing strategies in the grow
- Author
- saahirag
- Language
- EN