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What is Understanding Consumer Behavior Dynamics about?

Consumer behavior is the study of how, why, when, and where people do or do not buy products. It examines individual demographics and behaviors to understand wants. Consumer behavior is affected by internal factors like needs and attitudes, and external factors like culture, social groups, and the environment. Marketers study consumer behavior to better understand buying decisions and develop effective marketing strategies, policies, and segmentation approaches.

Author

Nilesh Patil

Language

EN