Can I read Energize Growth Now : The Marketing Guide to a Wealthy Company on EtoBox?

Energize Growth Now : The Marketing Guide to a Wealthy Company by Lisa Nirell; Guy Kawasaki is a book available to read on EtoBox.

What is Energize Growth Now : The Marketing Guide to a Wealthy Company about?

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really worksand avoid the attitudes that sabotage great ideas.

Author

Lisa Nirell; Guy Kawasaki

Publisher

John Wiley & Sons, Incorporated

Published

2009

Language

EN

ISBN

9780470493694

Subjects

Marketing, Management, Business