Opening book details…
Can I read How to Market Books on EtoBox?
How to Market Books by Alison Baverstock is a book available to read on EtoBox.
What is How to Market Books about?
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
- Author
- Alison Baverstock
- Publisher
- London: Kogan Page
- Published
- 1990
- Language
- EN
- ISBN
- 9780749401269
- Subjects
- Business, Reference, Finance
More by Alison Baverstock
Browse all works by Alison Baverstock
Similar books
- 1997 Writer's Market: Where and How to Sell What You Write (Writer's Market) — editor, Kristen C. Holm; assistant editor, Don Prues (1996)
- Songwriter's Market 2016 : Where & How to Market Your Songs — Cris Freese; Andrea Williams; Writer's Digest Books (Firm) (2015)
- How to Talk About Books You Haven't Read — Bayard, Pierre; Gardner, Grover (2005)
- How To Market A Book — Joanna Penn
- Competition Overdose : How Free Market Mythology Transformed Us from Citizen Kings to Market Servants — Maurice E. Stucke & Ariel Ezrachi (2020)
- Market : How Do Eggs Get to Market? — Catherine Chambers (2010)