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Visual Metaphors in Advertising by Charlese Pascual is a document available to read on EtoBox.
What is Visual Metaphors in Advertising about?
Visual metaphor theory discusses how visual metaphors pair two unrelated elements to create new meaning. A visual metaphor is a structured image that forces viewers to note connections between what the image represents and the product being sold. Visual metaphors can take the form of juxtaposition, fusion, or replacement of the target and source. When used in advertising, visual metaphors can have a persuasive impact and inspire creativity if they avoid complexity and relate to the product or message. Examp
- Author
- Charlese Pascual
- Language
- EN