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Enhancing B2B Trade Show Experiences by Irene Murrau is a document available to read on EtoBox.

What is Enhancing B2B Trade Show Experiences about?

1) The document discusses research conducted for redesigning the visitor experience at Viscom Italia, an Italian B2B trade show. 2) Interviews were conducted with various stakeholders including organizers, exhibitors, and visitors to understand strengths, weaknesses and how the experience could be improved. 3) Based on the research, goals were established such as providing creative stimuli, knowledge and a complete experience year-round. A mobile application called "Viscom Around" was proposed to help ach

Author

Irene Murrau

Language

EN