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Green Marketing Strategies for Supermarkets by iamamay is a document available to read on EtoBox.

What is Green Marketing Strategies for Supermarkets about?

The research article focuses on identifying green marketing strategies that supermarkets can adopt to reduce food waste, particularly for products with short shelf lives. It employs a multiple case study approach and qualitative analysis to propose actionable strategies that integrate both conventional and digital marketing methods, ultimately aiming to support environmental sustainability. Key findings highlight the importance of product categorization, dynamic pricing, and effective promotional actions to

Author

iamamay

Language

EN