About this document

E-Marketing Concepts and Strategies by Mira Corp is a document available to read on EtoBox.

This document outlines an exam for a course on E Marketing & Service Marketing. It is divided into two units, with two questions each. Unit I covers an introduction to electronic marketing and resources, as well as value added uses and perceptions of e-commerce products and services. Unit II addresses e-marketing mix elements and marketing planning for online activities. Students are instructed to answer all questions within the 90 minute time limit.

Author

Mira Corp

Language

EN