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Internet Shopping - The UK Supermarket Model and Customer Perceptions by lokesh is a document available to read on EtoBox.

What is Internet Shopping - The UK Supermarket Model and Customer Perceptions about?

The document discusses the perceptions of UK consumers regarding internet grocery shopping, highlighting the supermarket models used for online shopping. It reveals that while there is a shift towards online grocery shopping, particularly among younger demographics, many consumers still prefer conventional shopping due to socialization and familiarity with products. The main drivers for online shopping include convenience and time savings, with consumers being sensitive to prices and delivery options.

Author

lokesh

Language

EN