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Person-Situation Matrix for iPad2 by KHUE NGUYEN KHOA MAI is a document available to read on EtoBox.
What is Person-Situation Matrix for iPad2 about?
The document provides instructions for an assignment to create a person-situation segmentation matrix and unique selling proposition (USP) for the Apple iPad2. It includes examples of different types of persons who might use the iPad2 across various usage situations. One profiled cell targets business-oriented heads of household ages 35-50 with incomes over $100,000. For this group, the USP states that the iPad2 is the "new-age medium of business" offering unparalleled convenience for clear video conferenci
- Author
- KHUE NGUYEN KHOA MAI
- Language
- EN