About this document
Measuring Print Media: Methods & Metrics by ScribdTranslations is a document available to read on EtoBox.
This document describes the steps to measure printed media, including defining variables such as the size of the piece of information, its location on the page and in the newspaper, and visual elements. It explains how to build an informational weight index by assigning numerical values to the location, position, and graphic elements of each piece to compare their relative importance.
- Author
- ScribdTranslations
- Language
- EN