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What is Data Collection: Primary vs. Secondary Pros about?

Secondary data refers to data that has been previously collected by others, while primary data is data that is collected by the researcher themselves. There are pros and cons to both types of data collection. Secondary data can save time and money compared to primary data collection, but may be outdated, incomplete, or inconsistent over time. Primary data allows the researcher to collect exactly what they need, but requires more resources to design collection instruments, sample populations, and administer

Author

Zakir Khattak

Language

EN