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Author(s) : Unknown by Eric Yaverbaum; Robert W. Bly; Ilise Benum is a book available to read on EtoBox.

What is Author(s) : Unknown about?

<p><P>Proven techniques that maximize media exposure for your business<br> <br> <br> A seasoned PR pro shows you how to get people talking<br> <br> When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz &#151; and build your bottom line.<br> <br> Discover how to<br> * Map a winning PR strategy<br> * Grab attention with press releases, interviews, and events<br> * Cultivate good media relations<br> * Get print, TV, radio, and Internet coverage<br> * Manage a PR crisis</p>

Author

Eric Yaverbaum; Robert W. Bly; Ilise Benum

Publisher

For Dummies

Published

2006

Language

EN

ISBN

9781118052792

Subjects

Business, Marketing, Management

Rating

3.82 / 5 (71 ratings)

Updated

2026-03-14