About this document

Borderless Brand Strategy Insights by duttakirti is a document available to read on EtoBox.

Chapter 15 discusses the management of brands in a global context, highlighting the challenges and strategies for international branding. It outlines the advantages and disadvantages of global versus local brands, as well as critical success factors and the importance of ethical brand positioning. The chapter emphasizes the need for organizations to balance standardization and customization while navigating diverse market conditions.

Author

duttakirti

Language

EN