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The Business of Golf-- : What Are You Thinking? : a Textbook : How to Maximize the Financial Return of a Golf Course by Keegan, James J. is a book available to read on EtoBox.

What is The Business of Golf-- : What Are You Thinking? : a Textbook : How to Maximize the Financial Return of a Golf Course about?

During the next twelve months, more than 58 million golfers will decide where to go play over 1 billion rounds of golf on nearly 33,000 golf courses. What influences their decision? They all have one thing in common: they are seeking value-based entertainment. What does it take to attract and retain those decision makers? The financial success of a golf course is dependent on understanding those motivations and ensuring that the experience created exceeds the price charged. In ground-breaking research based on hard economic data, extensive field experience, and numerous client case studies, eight key concepts that accurately predict the success of a golf course are revealed: 1.The age, income, ethnicity and population density within 10 miles of the course. 2.The number of playable days measured against the efficiency of management. 3.The integration of software to create actionable information. 4.Financial benchmarking facility performance against peers. 5. Continual “appropriate” investment in the course infrastructure, equipment and labor. 6.Ensuring the “assembly line” of customer touch points matches the desired experience intended: platinum, gold, silver, bronze or steel. 7.Un

Author

Keegan, James J.

Publisher

[Castle Rock, Colo.]: Golf Convergence

Published

2012

Language

EN

ISBN

9780984626830

Subjects

Sports, Management, Anthropology