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Digital Marketing by neelkamalpareek7 is a document available to read on EtoBox.
What is Digital Marketing about?
This research paper examines the influence of digital marketing on consumer buying behavior among youth in Jaipur, highlighting the shift from traditional to digital marketing strategies. Key findings indicate that platforms like Instagram and YouTube significantly drive impulse buying, while online reviews are trusted more than celebrity endorsements. The study concludes that digital marketing enhances brand awareness and customer retention, emphasizing the importance of personalization and engagement in m
- Author
- neelkamalpareek7
- Language
- EN