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What is Unit Outline BUS124 S1 2026 about?

The document outlines the unit BUS124 Global Marketing for the teaching period S1 2026 at Murdoch University, detailing its objectives, learning outcomes, and assessment structure. It emphasizes the importance of understanding marketing in a global context, including ethical considerations and cultural diversity. Additionally, it provides contact information for the unit coordinator and teaching team, as well as guidance on support services and inclusivity.

Author

extensaaceer

Language

EN