About this document
Factors Influencing Popularity of Brande by Annisa Putri Larasati is a document available to read on EtoBox.
This study examines the factors influencing the popularity of branded content on Facebook, specifically focusing on posts from five Spanish travel agencies. It finds that the richness of content, such as the inclusion of images and videos, increases likes, while images and optimal posting times enhance comments, whereas links may reduce comments. The research contributes to understanding effective social media marketing strategies for enhancing consumer engagement.
- Author
- Annisa Putri Larasati
- Language
- EN