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What is Colgate Cibaca: Market Strategy Success about?
Colgate Cibaca has become the 5th largest toothpaste brand in India in volume terms after gaining a significant market share in the discount segment. It achieved this success without extensive advertising, relying more on trade promotions and below-the-line strategies. Now Colgate aims to move Cibaca to the next level of growth, requiring a new marketing strategy. The toothpaste market in India is dominated by Colgate and Hindustan Unilever, who together control over 80% of the market. Regional and private
- Author
- Neha Nalini
- Language
- EN