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What is Sociocultural Factors in Brand Revival about?
The study by Reino & Aino explores the cultural dimensions of brand revitalization, emphasizing the importance of consumer-company dialogue and the interplay between brand meaning and national identity. It presents a multilayered model of brand revival and employs a comprehensive methodological approach to analyze the successful conversion of the Reino & Aino brand. The findings suggest that understanding sociocultural factors can enhance brand revitalization strategies across various industries.
- Author
- langat.ammoh
- Language
- EN