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What is Enamor Sun Care Cream Marketing Strategy about?

Alpha Inc is considering launching a sun care cream or after shave balm. The sun care cream has a higher current market worth and projected growth. It faces less competition than the after shave balm. Alpha Inc plans to launch the sun care cream under the brand name "Enamor" with variants for different target audiences. The company will utilize an integrated marketing strategy including advertising, promotions, and personal sales to promote the products and brand.

Author

Pawan Giri

Language

EN