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What is Marketing Information for Customer Insights about?

Chapter 4 discusses the management of marketing information to gain customer insights, emphasizing the importance of understanding customer needs and the role of big data. It outlines the marketing research process, including defining problems, developing research plans, and analyzing data to inform decision-making. The chapter also highlights the significance of customer relationship management and the use of analytics and artificial intelligence in interpreting marketing data.

Author

mohammed.ihab2016

Language

EN