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What is Cross-Media Audience Measurement Solutions about?

Measurement solutions need to facilitate cross-platform planning, buying, and evaluating of marketing and media across different formats. This is currently challenging and hinders analysis and decision making. Standards are needed to ensure audience measurement services are valid, reliable, and effective for both the media industry and users. Key metrics include opportunities to contact, visibility, gross rating points, reach, frequency, and cost metrics over time with demographic and geographic breakdowns.

Author

riky123

Language

EN