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What is Understanding Content Analysis Techniques about?

The document defines content analysis as an objective and systematic technique for studying communication in a quantitative manner. It explains that it has been used to analyze various types of content such as TV programs, press articles, and conversations. To conduct a content analysis, it is necessary to define the universe to be studied, the units of analysis such as words or themes, and the categories in which these units will be classified.

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ScribdTranslations

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EN