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2022 Balzano Serendipity in Management by adhitya10 is a document available to read on EtoBox.
This article reviews and synthesizes management research on serendipity, defined as unintended discoveries resulting from a search, highlighting its growth over the past three decades. A bibliometric analysis of 85 peer-reviewed articles identified four main thematic areas: conceptual boundaries, conditions favoring serendipity, foreign market entry, and the relationship between serendipity, networks, and assets. The study aims to provide a systematic view of existing research, identify gaps, and propose fu
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- adhitya10
- Language
- EN