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What is Chulha: A Case Study in Food Entrepreneurship about?

Chulha is a catering business that started in 2007 in Bangalore, India to provide home cooked meals. It has grown sustainably over 5 years due to identifying an unmet need for home cooking in Bangalore and targeting IT professionals. Chulha began small by delivering tiffin boxes but has expanded menus and areas served while maintaining quality standards. The business has achieved 65-70% margins through extensive market segmentation and facing little initial competition. Suggestions to ensure continued viabi

Author

Priya Anand

Language

EN