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Can I read Quantitative Models In Marketing Research on EtoBox?
Quantitative Models In Marketing Research by Philip Hans Franses; Richard Paap is a business book available to read on EtoBox.
What is Quantitative Models In Marketing Research about?
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a
Who reads Quantitative Models In Marketing Research?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Philip Hans Franses; Richard Paap
- Publisher
- Cambridge, UK ; New York: Cambridge University Press
- Published
- 2001
- Language
- EN
- ISBN
- 9780521801669
- Category
- business
- Subjects
- Business, Marketing, Management
- Updated
- 2026-03-25
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