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Upstream Social Marketing Strategy by dwi asri is a document available to read on EtoBox.

What is Upstream Social Marketing Strategy about?

The document presents an upstream social marketing strategy using an integrated marketing communications (IMC) approach. The strategy involves 5 stages: 1) target audience research to identify upstream decision-makers and influential peripheral audiences, 2) channel selection and integration to coordinate messaging across channels, 3) strategic message creation specifically crafted for each audience, 4) measurement and control to evaluate effectiveness, and 5) simultaneous targeting of upstream decision-mak

Author

dwi asri

Language

EN