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Brand Loyalty Factors for Samsung Smartphones by Manish Arora is a document available to read on EtoBox.

This study examines the influence of brand image, brand trust, and customer satisfaction on brand loyalty, specifically for Samsung smartphones. It surveys 50 Samsung smartphone users in Manado, Indonesia. The findings show that brand image, brand trust, and customer satisfaction significantly influence brand loyalty simultaneously. However, individually, only customer satisfaction has a significant influence on brand loyalty, while brand image and brand trust do not. The study concludes that Samsung should

Author

Manish Arora

Language

EN