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What is Evolution of Indian Consumer Behavior about?

Indians are becoming more materialistic and consumerism is a growing part of life in India. Aspiration and ambition are driving Indians to work hard and achieve financial success in order to afford electronics, durables, and provide education for their children. While Indians once favored foreign brands, domestic brands are gaining respect due to improvements in quality. The Indian consumer is highly diverse across the country

Author

nitish

Language

EN