About this document

Introduction to Customer Relationship Management by Rohan Jain is a document available to read on EtoBox.

Customer relationship management has evolved from a transactional view of marketing to focus on building long-term relationships. Early theories in the 1950s emphasized social exchange and interactions leading to relationships. Modern views see marketing as a constellation of relationships beyond just the customer. Customer centricity further evolved the focus to understanding individual customer needs and maximizing their lifetime value through data analytics and experience design. Marketing has increasing

Author

Rohan Jain

Language

EN