Can I read Business Management for the Equine Industry on EtoBox?

Business Management for the Equine Industry by Eastwood, Sharon; Jensen, Anne-Lise Riis; Jordon, Anna is a scholarly article available to read on EtoBox.

What is Business Management for the Equine Industry about?

This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2

Author

Eastwood, Sharon; Jensen, Anne-Lise Riis; Jordon, Anna

Publisher

Blackwell Publishing Ltd

Published

2005

Language

EN

ISBN

9786611322205