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The document discusses the globalization journey of De Dietrich, a family business with a legacy dating back to 1591, focusing on its expansion into the Asian pharmaceutical processing equipment market. Despite successes in regions like China, the company faced challenges in South Korea and India due to cultural differences and operational issues, leading to strategic adjustments in their joint ventures. The case highlights the importance of understanding local cultures and the risks associated with partner

Author

bhanu.sehrawat

Language

EN