Can I read Influence: The Psychology of Persuasion (Collins Business Essentials) on EtoBox?

Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini is a nonfiction available to read on EtoBox.

What is Influence: The Psychology of Persuasion (Collins Business Essentials) about?

<p><P><i>Influence</i>, the classic book on persuasion, explains the psychology of why people say yes&#8212;and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. <P>You'll learn the six universal principles, how to use them to become a skilled persuader&#8212;and how to defend yourself against them. Perfect for people in all walks of life, the principles of <i>Influence</i> will move you toward profound personal change and act as a driving force for your success.</p> <h3>Journal of Social and Clinical Psychology</h3> <p>The material in Cialdini&rsquo;s Influence is a proverbial gold mine.</p>

Who reads Influence: The Psychology of Persuasion (Collins Business Essentials)?

Author

Robert B. Cialdini

Publisher

Harper Business

Published

1984

Language

EN

ISBN

9780061899904

Category

nonfiction

Subjects

Self Help, Business, Psychology

Rating

4.18 / 5 (47,682 ratings)

Updated

2026-03-14