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This document presents a summary of the market research conducted for Tiendas Charly. Charly opened its first store in Tegucigalpa in 1982 offering innovative fashion and has grown to several branches. It currently has 4 stores in San Pedro Sula and aims to expand to 10 stores by 2015. The document analyzes the political, social, demographic, and competitive environment of San Pedro Sula and provides details about Charly

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