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What is Retail Communication Mix Strategies about?

This document summarizes key aspects of retail communication mix and planning. It discusses traditional media like print ads, direct mail and personal selling, as well as newer online methods like websites, blogs and social media. The goal of an integrated communication program is to deliver a consistent brand message across all channels. Developing such a program involves establishing objectives, determining a budget, selecting appropriate media and tactics, and evaluating results. Brand building aims to c

Author

Phương Thảo

Language

EN