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Product and Brand Management Exam Guide by 04vaidehi is a document available to read on EtoBox.
What is Product and Brand Management Exam Guide about?
This document outlines the exam for a Product and Brand Management course. The exam has two sections. Section A requires students to answer 3 of 5 questions, each with two sub-questions about key product and brand management terms and case studies. Section B is compulsory and contains two sub-questions about balancing a product portfolio using the BCG matrix and selecting a brand name for a smart watch. The exam is worth a total of 100 marks and carries a 70% weightage of the overall course grade.
- Author
- 04vaidehi
- Language
- EN