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What is Beyond The Political Rallies about?

This study examines the digital strategies of Portuguese political parties during the 2024 Legislative Elections, utilizing a dataset of 6251 posts and 8.5 million interactions across various social media platforms. It finds that ideologically extreme parties, particularly far-right ones, generate higher engagement, although this does not always correlate with broader digital attention. The research highlights the ongoing significance of traditional media events, like televised debates, in shaping online po

Author

Branco Di Fátima

Language

EN