About this document
Distinctive Characteristics of Services by Swapna Mahendra is a document available to read on EtoBox.
The document discusses key aspects of services marketing. It covers the nature of services and how they differ from tangible goods in terms of intangibility, inseparability, variability, and perishability. It then discusses marketing strategies for service firms, including the need for holistic marketing that focuses on external, internal, and interactive aspects. It also covers managing service quality and the importance of meeting and exceeding customer expectations.
- Author
- Swapna Mahendra
- Language
- EN