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What is Green Purchase Behavior Framework Analysis about?

This research investigates the impact of individually perceived and contextual factors on green purchase behavior (GPB) among Iranian consumers, utilizing a stimuli–organism–response (SOR) framework. The findings indicate that individually perceived factors significantly influence GPB more than contextual factors, with perceived emotional value having a greater effect than perceived social value. The study aims to fill gaps in previous research by categorizing factors affecting GPB and emphasizing the impor

Author

reshinta indah

Language

EN