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What is Digital Marketing Impact on Auto Purchases about?

This weekly progress report from Amity Business School student Nikhil Vashisth summarizes his work on a project analyzing the impact of digital marketing on consumer purchase behavior in the automobile industry. The targets for the week were to research more articles on the topic. He achieved reading articles to fully understand details of the topic. The future work plan is to propose a literature review.

Author

ankit varun

Language

EN