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Loewe has partnered with Chinese bike-sharing company Hello to promote its new Casa Loewe store in Shanghai by launching customized golden bikes across the city. The campaign includes a biking challenge for users to unlock a bike and receive limited-edition rewards, with significant engagement on social media. This initiative aims to connect the luxury brand with local culture and younger consumers, similar to previous campaigns by other luxury brands in Shanghai.

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camena cá

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EN