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Slingshot : AMD's fight to free an industry from the ruthless grip of Intel by Hector Ruiz, Lauren Villagran is a business book available to read on EtoBox.

What is Slingshot : AMD's fight to free an industry from the ruthless grip of Intel about?

The inside story of the great microchip war, a legal and strategic battle for a competitive market When Hector Ruiz joined AMD, quickly ascending to the CEO's suite, he took the helm of a dynamic company that was nonetheless struggling against perceptions that it could not contend with Intel, the Goliath of the microchip industry. Though AMD's technology, products, and pricing were keeping pace with or outstripping Intel's, the market wasn t responding. Why? Ruiz found deals unaccountably collapsing, his executives stonewalled by business partners, and promising innovations thwarted. As Intel made it almost impossible for its customers to use competitors' chips, rumors floated that the only reason Intel ''allowed'' AMD to exist was to stave off antitrust investigations by the Federal Trade Commission. As government investigations began to reveal the truth about Intel s predatory business practices, Ruiz realized that AMD's only option was to become David to Intel s Goliath. Recruiting a team of renowned strategists and industry leaders, Ruiz developed tactics based on superior technology and innovative alliances. And when he finally made the decision to file a historic lawsuit agai

Who reads Slingshot : AMD's fight to free an industry from the ruthless grip of Intel?

Author

Hector Ruiz, Lauren Villagran

Publisher

Greenleaf Book Group; Greenleaf Book Group Press

Published

2013

Language

EN

ISBN

9781608325573

Category

business

Subjects

Management, History, Business

Rating

4 / 5 (55 ratings)

Updated

2026-03-14