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What is Bridgestone about?

Bridgestone launched in India in 1997 by setting up a factory in Kheda. It positioned itself in the premium segment and competed with Indian giants like MRF and Ceat. Over time, Bridgestone evolved into a mass brand, acquiring market share. It introduced new tire ranges and focused on quality and safety. However, it faced issues with high pilferage of promotional items and dealers withdrawing support due to lack of incentives. Today, Bridgestone has diversified operations beyond tires into automotive, indus

Author

Gaurav Modi

Language

EN