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What is Strategic Flexibility and Innovation Study about?

This study investigates the relationship between strategic flexibility, environmental dynamism, and innovation performance among 69 firms in Kayseri, Turkey. The findings indicate that strategic flexibility positively influences both explorative and exploitative innovation performance, while environmental dynamism is also positively related to strategic flexibility. The research highlights the importance of strategic flexibility for firms to adapt and thrive in a rapidly changing business environment.

Author

Shahab Ali

Language

EN