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About this Social Sciences article
Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context by Sürücü, Özlem; Öztürk, Yüksel; Okumus, Fevzi; Bilgihan, Anil is a Social Sciences article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- Sürücü, Özlem; Öztürk, Yüksel; Okumus, Fevzi; Bilgihan, Anil
- Publisher
- Cambridge University Press; Elsevier ; Elsevier BV (ISSN 1447-6770)
- Published
- 2019
- Language
- EN
- Field
- Social Sciences
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