Can I read Zap! : the rise and fall of Atari on EtoBox?

Zap! : the rise and fall of Atari by Scott Cohen. -- is a business book available to read on EtoBox.

What is Zap! : the rise and fall of Atari about?

The Atari Story is the classic tale of an independent entrepreneur who turned a simple invention into a major cultural, financial, and technological phenomenon. In 1972 Nolan Bushnell, the enterprising young engineer who invented Pong (the great-granddaddy of all video games), founded Atari with a mere $500. By its tenth anniversary, Atari had become a $2-billion-a-year empire--making it the fastest-growing company in the history of American business. Today, however, the company that once controlled over 80 percent of the video-game market has lost its hold over the estimated 17 million American households with video games to its numerous competitors, and scandal has rocked Wall Street. In Zap! Scott Cohen profiles Atari from its humble beginnings in Silicon Valley, California, through its multi-nillion-dollar sale to Warner Communications, to its headline-making present. He has interviewed many former and present employees (both designers and of creative imagination and innovation that enabled Atari to dominate the market for so long and identifies those which, in the end, will determine whether Atari will survive in a highly competitive, growing market. An upbeat, first-hand cont

Who reads Zap! : the rise and fall of Atari?

Author

Scott Cohen. --

Publisher

McGraw-Hill Book Company

Published

1987

Language

EN

ISBN

9780070115439

Category

business

Subjects

Economics, Management, History

Rating

3.5 / 5 (15 ratings)

Updated

2026-03-14