Can I read Marissa Mayer and the Fight to Save Yahoo! on EtoBox?

Marissa Mayer and the Fight to Save Yahoo! by Carlson, Nicholas is a book available to read on EtoBox.

What is Marissa Mayer and the Fight to Save Yahoo! about?

When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California's headquarters. On them, there was Mayer's face and one word: HOPE. But just more than a year later -- on November 4, 2013 -- Mayer sat in front those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet, and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room, and behind it, a question: Was Mayer actually going to be able to do this thing? Nicholas Carlson's fast-paced narrative is the inside story of how Yahoo got into such awful shape in the first place, Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. - Publisher.

Author

Carlson, Nicholas

Publisher

Twelve

Published

2016

Language

EN

ISBN

9781455556601

Subjects

Management, Business

Rating

3.87 / 5 (164 ratings)

Updated

2026-03-14