About this document

Unit I Introduction To Consumer Behaviour by Sreevalli Polisetty is a document available to read on EtoBox.

The document provides an overview of consumer behavior, defining it as the study of how individuals and groups select, buy, use, and dispose of goods and services. It emphasizes the significance of understanding consumer behavior for predicting market trends, enhancing customer loyalty, and effective market segmentation. Additionally, it discusses various factors influencing consumer decisions, the importance of positioning, and the psychological drivers behind consumer choices.

Author

Sreevalli Polisetty

Language

EN